Want to Improve website performance on Search Engine? Grab FREE SEO Audit Report! Get Now

Search Engine Marketing.

Search Engine Marketing

Popularly known as SEM, search engine marketing is the process of increasing Internet traffic to your website through higher rankings or enhanced visibility at search engines like Google, Yahoo!, Bing, etc. Search engine marketing services provider works towards augmenting Internet traffic either through search engine optimization efforts or by paid search advertising. Any search engine marketing firm generally concentrates on appropriate keywords in contents of its web pages to achieve top rankings at search engine listings.

This trend had, however, undergone some major changes in the recent past after search engines had redesigned their search algorithms and the introduction of Google Panda, which has eliminated spurious websites extensively. These developments had not reduced the necessity of constantly reviewing contents of the web pages for SEO and addition of new keywords regularly. On the other hand, search engine marketing company now includes a new strategy, termed as search re-targeting.

Optimizing Search Engine Marketing with Effective Search Re-targeting

Search retargeting adopts the new guiding principles of search engines in attaching more importance to the social media links for each website. This new development is utilized by search engine marketing services in three simple steps.

  • A user of Internet types in the search term in one of the search engines.
  • Search engines browse their database and cookies the user anonymously with that particular search term.
  • The search engine re-targets the user through display of real-time ad networks and ad exchanges.

The search engine marketing company combines SEM and search re-targeting to maximize their Internet traffic by optimizing all manageable sets of keywords that actually reflect the business of its client. This leads to innovative SEO strategies, measurement of SEO and SEM in real-time and crucial budget decisions. The keywords are classified into two major categories, namely, seasonal and evergreen. Sets of keywords are included in contents continuously, while other sets are used occasionally when seasons demand them.

One good example of search re-targeting is ‘Back to School’ campaigns by several organizations. They target the users that require products or services at the school reopening time. This is purely a seasonal window and separate sets of campaigns are required to be designed for this occasion. As such, the campaigns with contents having unique sets of keywords appropriate to this seasonal demand are built. The search engine marketing firm advises the client to allocate funds only during this particular period and achieving optimization of search engine marketing effort and overall Internet spending budget.

Substantial Cost Saving on Search Engine Marketing through Search Re-targeting

The cost of many keywords and search terms on Google AdWords are quite costly on a regular basis. However, the same terms could be purchased for very low rates when search re-targeting uses them for short periods to meet seasonal campaigns. Thus, substantial cost savings on Internet paid ads are possible through search re-targeting. HV InfoTech is an experienced search engine marketing company that had helped hundreds of eCommerce business ventures in utilizing search engine marketing and search re-targeting with excellent results and significant cost savings. Contact us for more details on this fascinating subject.